This is the fifth post in a series produced for studying purposes. They’re coming a little frantically at the moment because I’m not very good at time management.
Arizona State University has embraced social media in a big way. They produce videos for YouTube and Vimeo, upload photos to Flickr, post on Facebook and Twitter. The staff there are certainly not shy to dive in! How do they stack up to the 4 Cs of social media?
Collaboration
There doesn’t appear to be much collaboration going on. Perhaps internally, when they are producing their videos and such like, but certainly the vast majority of content is being created by the ASU Library itself.
Conversation
Looking at the Facebook and Twitter pages, most of the conversation seems to be pretty one-sided. The majority of posts are simply news blasts, with only a few being responses to other users.
Community
Between their Facebook and Twitter accounts, ASU has a community of 1,460 brave souls (at the time of writing), with about 90% of those being on Twitter and the remaining 10% on Facebook. I’m not sure how old the Facebook page is, but an audience of only 150 seems rather small for an organisation with a community of over 70,000 people.
Content creation
Well, ASU are certainly trigger-happy when it comes to making polished content. My favourite, so far, being the one that has a reference to one of my favourite movies of all time (bonus points if you know what I’m talking about).

